My great grandpa Mark played pro baseball in the 1920’s. He played short-stop, and at one time, he had one of the highest “error” rates around. His mistake rate was through the roof. So for two generations, my family has been figuring out how to not make mistakes… Thankfully, we now have two easy ways...

From what I can tell, a good cup of tea has three key parts to it: The tea: tea bag, basket etc…The temperature of the water.The time that the tea is steeped in the water. Sure, like all things there’s nuance, but the fundamentals are pretty simple.* So why do some cafés just throw a...

I remember jumping into one of the early cars with parking assist back in the day. At the time, I had a ’91 Toyota hilux. Quite a contrast. I turned around to parallel park the rental, and the screen lights up, it starts beeping. There’s some guiding lines on the display, some more lights flashing...

The only question really, is what are you selling? An idea (let’s go to the movies)A change (action, donations)A point of viewA productA serviceA feelingAn experience Some sales involve a financial exchange, others a time, or energetic exchange. Either way, understanding (and embracing) the process of relationship, enrolment, tension and opportunity is critical if you...

When you’re doing a lot of non-specific training in endurance sports, they sometimes call it “junk miles.” Maybe there’s a marathon coming up, you kinda stick to the program… but, you do a lot of “junk miles” in your running as well – you just get out and run. You can probably guess a lot...

There’s an art to enrolling people in things that you want to see happen, in particular, with cold outreach. Maybe you’re trying to get a job interview or meet your favourite singer. Or, maybe you want to get Seth Godin or another business hero on your new podcast… Over the years, I’ve seen cold outreach...

In the diagram below, which other line is the same length as the reference line on the left? It’s “C,” of course. “C” and the reference line are clearly the same length. It turns out that when we throw you into a room of other people and a couple before you say that it’s “A,”...

In December 2019, Alma Deutscher had a sold-out debut at Carnegie Hall. Previously, Alma has been known for her incredibly “light” music, which came straight from the heart. It’s not so much of a surprise when you realise she was composing at seven years old. Alma says that people have since told her that it’s...